Illustrations for a robo-investment service that allows customers to invest in a few clicks.
We worked with DBS Bank to create a series of illustrations to introduce a new robo-investment service to encourage more customers to invest, especially for first-time investors.
The clean and personable illustrations clearly depict the idea of this new hybrid robo-and-human advisor and helps simplify the concept and process of investment.
The illustrations helped many customers ease into the new service during the pilot launch and had been getting good numbers. The style has since been adapted and the illustrations rolled out for use in many platforms in their latest campaign.