We are a design studio founded by designers who want to be closer to both clients and the work. Here, we keep things thoughtful, flexible, and hands-on.

With over 15 years of experience, we’ve created identities and builds for brands, campaigns, and events, working with clients such as DBS Bank, Singapore Chinese Orchestra, Asian Civilisations Museum, Singtel, and the Singapore University of Social Sciences.

Alongside us is a trusted circle of collaborators – which means we can scale up while keeping things considered.

We’re also into crafting experiences that are just that bit easier to interact with. For us, good design is about connecting and distilling ideas – so what remains is simple, human, and enduring.

Come by our light-filled studio in Bukit Batok and say hi. We’re always open to conversations about work, caifan, and cats.

What We Do
Brand strategy
Brand positioning
Naming
Brand identity
Copywriting
Brand guidelines
Editorial design
Art direction
Illustration
Character design
Digital design

Motion design

Social content

Campaigns
Spatial design

Our Clients include
Asian Civilisations Museum
Berries World of Learning
Black Cow
DBS Bank
Defence Science & Technology Agency
Grab
Ministry of Education
Nanyang Business School
Nanyang Technological University
National Centre for Infectious Diseases
National Heart Center of Singapore (NHCS)
National Heritage Board
National Library Board
National Museum
Rainbow Centre
Rice Fields
Shatoburian
SingHealth
Singapore Chinese Orchestra
Singapore International Foundation
Singapore University of Social Sciences
Singtel
The Peranakan Museum
The TENG Company
Woosa Sleep